The Seed that Started A Revolution
To start the Biophilia Retail System we need to raise $ 2ML. This Seed Capital will enable us to continue the Concept Store development and, most important, it will secure access to further funding from impact investors and Venture Capital funds.
HOW DOES THE BIOPHILIA RETAIL SYSTEM & CONCEPT STORE TAKE FAIR TRADE TO THE NEXT LEVEL?
Enhanced Fair Trade vs Business As Usual
Fair Trade is potentially a very powerful tool, however, in order to maximize positive impact, it must be implemented on a large-scale. Today, most fair trade initiatives are limited to the charity realm, perpetrating the misconception that regular market is no place for ethical trading. And this is where Biophilia steps in: through the Biophilia Retail System, we’re going to change this paradigm, making fair trade the new standard for the way we trade food.
That Sounds Great – But How’re You Gonna Do It?.
Biophilia Retail System
We believe that most significant transformations are powered by real people, genuine purpose and simple ideas. Our idea was to turn food retail into a tool for positive change, with the goal to reshape a broken food system. This is why we designed the Biophilia Retail System around people and the planet, not products. The BRS works through two main tools: the Concept Store and the Farmer Fund.
Biophilia Concept Store
We designed a solid and diversified business model that effectively responds to the ever-growing demand for healthy and sustainable food. By addressing a multi-segmented market, the Biophilia Concept Store will provide customers with effective solutions and farmers with direct market access, generating the resources to collectively foster sustainability, rural development and conservation.
Biophilia Farmer Fund
Biophilia will invest 10% of total profits generated by the Store through the Biophilia Farmer Fund, to create new initiatives in sustainable and regenerative agriculture, empower rural economies and help farmers recover from natural disasters. Through these tools, Biophilia will take fair trade to the next level, shaping a fair & sustainable food system by changing the way we produce, trade and consume food.
The following simplified chart summarizes some of the benefits generated by the Biophilia Retail System, through the Biophilia Concept Store
WHAT IS BIOPHILIA’S VALUE PROPOSITION, AND HOW DOES IT RELATE TO CONSUMERS?
WHAT’S THE PLAN TO GET THE BIOPHILIA CONCEPT STORE & RETAIL SYSTEM UP AND RUNNING?